Dmarket, a blockchain-based cross-game marketplace to turn virtual items into real assets, has announced its partnership with Xsolla, a global distributor and publisher of video games, providing game developers and publishers with advanced technical tools to optimize user acquisition and monetization efforts.

The DMarket Token will be included as one of Xsolla’s more than 700 payment options, and one of the new cryptocurrencies offered. The team will add to Xsolla’s big data and machine learning analytics of game sales, ultimately helping Xsolla’s developer and publisher partners to increase sales volumes and revenues. To maximize the benefits of the partnership, the parties will launch a number of exclusive cross-promotions within the global gaming community. Aleksandr Agapitov also joins the Advisory Board of DMarket.

“At Xsolla, we are committed to creating a win-win scenario where we go where the gamers are in supplying the best and most seamless gaming experiences while in turn benefiting our developers in reaching the most amount of gamers to discover, play and purchase in-game assets,” said Aleksandr Agapitov, CEO of Xsolla. “We believe in the potential of cryptocurrencies for trading in-game items, and we’re happy to partner with a promising project such as DMarket.”

Commenting on the partnership, DMarket’s CEO and Founder Volodymyr Panchenko added: “We’re happy to join forces with one of the most progressive companies in the gaming world. This partnership will definitely bring huge value to both companies as well as to the global gaming community.”

Currently, DMarket is holding its final token crowdsale, which will run through November 28. To date, it has already raised over $15 million.

About Xsolla:

Xsolla is a global distributor and publisher of video games, providing clients with advanced technical tools to expand their games’ potential reach worldwide. Focusing solely on the video games industry, Xsolla delivers an a la carte menu of global services — user acquisition, payment solutions, game store building and management, the #1 fraud protection in the gaming industry, international year-round customer support, worldwide marketing, and data analytics/visualization. Leaving the creative to the developers/publishers, Xsolla complements their backend and frontend toolkits by building custom infrastructure solutions. Headquartered in Los Angeles, with offices around the globe, Xsolla is a partner-centric company and operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and Bluehole.

About DMarket: 

DMarket is the world’s first cross-game platform based on blockchain and smart contracts that enables one-click sale, exchange, or evaluation of any virtual item from any game on any platform. DMarket presented the Alpha/DEMO version of its future marketplace and blockchain testnet (dmarket.com) in October 2017.

For more information visit DMarket at  dmarket.io