From Celebrity Partnerships to 4D Headphones: Launching VR Into the Mainstream with Ceek

MIT’s Open Learning branch recently held a symposium in which a panel of industry and faculty experts discussed the potential of virtual reality (VR) and augmented reality (AR), and their impact on learning. Titled “VR, Sound and Cinema: Implications for Storytelling and Learning,” the symposium also featured in-depth talks on how 3D sound can enhance learning and storytelling.

The event was sold out, demonstrating the increasing levels of interest in VR technology. The nature of the discussions at this event is highly relevant to current developments taking place within one innovative blockchain based VR company. Ceek has already made a name for itself with its VR headset and entertainment content catalogue that streams using the Ceek smartphone app.

Now, the company has released a raft of exciting announcements that speak directly to some of the key discussion points from the MIT VR symposium.

Brand Ambassadorships for Enhanced Learning in VR

First up, the company has revealed that it is partnering with Real Madrid’s star defender Dani Carvajal as a brand ambassador for the Ceek product range. Carvajal will be working with Ceek to develop instructional soccer in VR, which will be made available to students at his 2019 summer camp held in Miami, Florida.

Dani Carvajal. Image source: Ceek PR

Referring to the power of VR to reinforce skills learning in physical sports like soccer, Carvajal said of the partnership: “I’m excited to integrate CEEK VR’s groundbreaking technologies to enhance training and the fan experience. Virtual Reality allows others to see what previously could not be seen or taught before. Our aim is to help our camp attendees to see through my eyes with this visualization technique. The CEEK VR partnership will help us achieve many innovations.”

In a move that will appeal to Carvajal’s 6.6 million social media followers, Ceek will also work with him to develop a behind-the-scenes VR experience. Accessible exclusively through the Ceek network, this will allow his fans to join Carvajal as he travels and plays around the world. From Ceek’s perspective, the partnership offers an opportunity to showcase its VR offering to a vast base of soccer fans.

The company also announced a further partnership with the Great American Rivalry High School Football Series to bring the games to VR audiences. This will also introduce millions of students across 42 states in the US to the Ceek product range, as they watch their school teams play via VR.

4D Headphones for Immersive Audio

In a move to intensify the VR experience beyond pure visuals, Ceek is also set to release the world’s first smart 4D Headphones.

The company developed these headphones upon realizing that many of their VR users were watching Ceek content through a regular set of earphones. This means that users were missing the full breadth of the VR experience, as standard earphones don’t provide the depth of sound needed for an immersive audiovisual experience.

Image source: Ceek PR

Therefore, the Ceek 4D Headphones will create an omnidirectional sound experience. With this, the user will be able to hear sound relative to their location in a VR environment as they do in the real world. Haptic feedback will reproduce the intensity of low, bass sounds like the rumbling of an engine.

By combining the Ceek headset with the new 4D earphones, Ceek users will have a fully immersive audiovisual VR experience, with all content streamed only from their smartphones.

Leveraging the Power of Blockchain

Earlier this year, Ceek successfully concluded the first ever VR token sale. Artists will be able to hold live shows in VR at Ceek digital venues, with digital tickets on sale to fans anywhere in the world.

Fans will buy tickets for these events using the CEEK ERC-20 token. The Celebrity Coin Mint will even allow artists to mint their own branded tokens and create their own digital merchandise such as signed albums.