What is Basic Attention Token?
BAT makes the digital advertising more efficient by creating a new token that can be exchanged between parties. All of this takes place on Ethereum Blockchain.
We can simply say that BAT is the new advertising king in Blockchain world. It makes advertising much better by introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain.
Basically, today in the name of advertising what big names like facebook, google and other advertising networks are providing is unwanted chain of ads, hurting user experience and also advertiser experience because they are not getting the specific user attention they want.
Now, what makes BAT better? How does it work?
In order to use BAT there is browser named Brave. According to written on BAT website “Brave is fast, open source, privacy-focused browser that blocks malvertisements, trackers and contains a ledger system that anonymously captures user attention to accurately reward publishers.”
Now, in order to get a variety of advertisements and user attention on Brave platform Basic Attention Token is exchanged between advertisers, publishers and users.
With Basic Attention Token, users get fewer but targeted ads that are less prone to malware. More revenue is generated for publishers, because now there is no middleman thing, which makes it fraud-less too.
I think that enough for introduction to BAT. To know more about the BAT and its services, here is the link to their website. https://basicattentiontoken.org/index.html
Why you need to invest in BAT?
Once people start using Brave browser, BAT will become really big thing. In order to do that Brave has to compete with Chrome and Firefox, but wait! We can expect Brave to win this competition as Firefox professionals are behind it.
According to predictions, one may get 3x return anytime this year, if invested in BAT.
Where to buy BAT?
Here is the link to whitepaper on BAT.
Go through this whitepaper, and you will be surprised after knowing, what are they cooking with BAT and Brave.
Hitesh Malviya is the Founder of ItsBlockchain. He is one of the most early adopters of blockchain & cryptocurrency enthusiast in India. After being into space for a few years, he started IBC in 2016 to help other early adopters learn about the technology.
Before IBC, Hitesh has founded 4 companies in the cyber security & IT space.
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